George and I met over breakfast in Santa Monica, CA during his and Julie’s annual visit to southern California. What began as a business conversation from a mutual friend’s introduction turned into a 6-year friendship and I am lucky to have called George a mentor, too. His insatiable curiosity, of all things business and ideas, kept us talking for hours at a time and his business advice on managing a growing company was clairvoyant and modern. Though nearly 40 years different in age, George became a close friend, advisor, and mentor. I miss his limitless enthusiasm and unencumbered optimism and still implement Mosherisms throughout our organization.