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Hiring Your First Employee

  • Kimberly Kane
  • Business, Growth, Hiring, HR
  • No Comments

Hiring Your First Employee There are a handful of days in each of our lives that we won’t forget. For a solopreneur, the day you hire your first employee is likely one of them. When I founded Kane Communications Group in 2013, I wasn’t sure I wanted employees. I launched my firm to provide strategic…

How do you build a KPI Driven Financial Reporting System?

  • Lorry Rifkin
  • Accounting, Business, Finance
  • No Comments

How do you build a KPI Driven Financial Reporting System? You build it backwards. What this means is you design all your KPI metrics you need to drive profitable growth first, and then design all the details to support quick, and easy access to those KPI’s. This requires complexity up front for simplicity and clarity…

Why You Need A KPI Driven Financial Reporting System

  • Lorry Rifkin
  • Accounting, Business, Finance
  • No Comments

Why You Need A KPI (Key Performance Indicator) Driven Financial Reporting System One task for any startup is setting up an accounting system. You’ve done your projections, raised some capital and are ready to start recording transactions. You set up QuickBooks and off you go. That is a good start, but it will not help…

Developing Materials that Articulate Your Value to Decision Makers

  • Jeff Koser
  • Business, Marketing, Sales
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Developing Materials that Articulate Your Value to Decision Makers In this blog we will address how to solve one of your biggest sales challenges: developing materials that articulate your value to decision makers. Understanding the value of your solution To articulate your value to a prospect you first have to understand the value of your…

5 Ps of Sales

  • Melanie Varin
  • Business, Sales, Success
  • No Comments

5 Ps of Sales Back in the day, we were taught about the 4 Ps of Marketing: Product, Price, Placement (distribution) and Promotion (advertising). Since then I’ve seen it grow to 6 Ps which also include People (targeted segment) and Performance (financial and/or share). I’ve even read an article that includes another marketing P: Public…

Marketing Tips to Gain Immediate Traction in Your Business (No Matter What Stage)

  • Lisa Sarnowski
  • Business, Marketing
  • No Comments

Marketing Tips to Gain Immediate Traction in Your Business (No Matter What Stage) Marketing is the number one question I get asked about at BizStarts. Everything from digital marketing strategies and lead generation to speaking engagements and branding. There are many moving pieces to creating a strong marketing strategy. But when starting out, simplicity, focus,…

Business as a force for good? B-Corps and Benefit Corporations

  • Brent Halfwassen
  • Business Structure
  • No Comments

Business as a force for good? B-Corps and Benefit Corporations When thinking about the legal structure for your business, you might be familiar with LLCs, Partnerships, Sole Proprietor, C corporations or S corporations. Perhaps recently though you have heard about Certified B-Corps or benefit corporations. Doesn’t ring a bell? How about company names like Patagonia,…

DIY Tax Preparation or Paid Tax Professional for Your Business?

  • Brent Halfwassen
  • Taxes
  • No Comments

DIY Tax Preparation or Paid Tax Professional for Your Business? You are likely in the same position as most start up entrepreneurs: you are trying to conserve as much money as possible but find yourself working 10 different positions within your business. It’s worth asking—is tax preparation one of those roles you need to undertake?…