Developing Materials that Articulate Your Value to Decision Makers In this blog we will address how to solve one of your biggest sales challenges: developing materials that articulate your value to decision makers. Understanding the value of your solution To articulate your value to a prospect you first have to understand the value of your…
5 Ps of Sales Back in the day, we were taught about the 4 Ps of Marketing: Product, Price, Placement (distribution) and Promotion (advertising). Since then I’ve seen it grow to 6 Ps which also include People (targeted segment) and Performance (financial and/or share). I’ve even read an article that includes another marketing P: Public…
